The Four L’s of Selling

Anyone who is in a selling situation, especially anyone who is evaluated or remunerated based on how well they sell, might want to think about how they can improve their selling skills. Recently I've come up with four key words,…

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Sales is a Contact Sport

Tell the truth now: when you first read the title of this article, an image flashed through your head. Maybe it was an NFL lineman tackling a would-be client, or perhaps it was an Olympic wrestler, grappling a sales prospect…

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Give More Than Expected

If sales are the engine that drives a company, then service is the lubrication that keeps it humming like a well-oiled machine. Sales and service are inseparable. Sales depend heavily upon service and service cannot exist without sales. Every time…

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